How to Market Homemade Distilled Alcohol

Alcohol sales in the United States total over $250 billion annually, making alcohol production and sales an immensely profitable enterprise for those able to craft spirits or drinks with distinctive tastes and brands that stand out. Starting a distillery can be costly and time consuming; so, in order to maximize returns from your investment it’s essential that you understand all aspects of marketing homemade distilled alcohol effectively.

Understanding your target market is of vital importance when running any type of business, but especially so when selling alcohol. Different generations respond differently to marketing approaches; knowing who your audience is is necessary if you wish to reach them effectively – Gen Xers tend to favor print and television, while millennials favor social media like Instagram as platforms for reaching them effectively.

One of the best ways to get your alcohol out there is through self-distribution. Doing this demonstrates your target audience and gives you greater control of distribution of your product(s).

Your product can also be promoted by aligning yourself with nonprofit organizations that support underrepresented groups within the alcohol industry, like Women of the Vine & Spirits or Women’s Business Enterprise National Council for networking purposes and sharing of ideas among entrepreneurs. Distilleries may partner with community-uplifting nonprofits like Rose Haven in Portland, Oregon – showing your distillery cares for its community while welcoming individuals from all backgrounds through its doors.

Alcohol Distillation and Its Role in Folk Medicine

Apothecary techniques that incorporate herbs and distilled alcohols date back centuries. Wild-gathered botanicals were once an integral component of early healer satchel of curatives, with many herbal and flower remedies, including tinctures, still being utilized today.

Distillation is the process of extracting various components from a liquid mixture such as water, alcohol and plant matter to separate their individual constituents. Distillation relies on physical laws like Raoult’s Law and Dalton’s Law which assume that at any given temperature the vapors will rise to their respective boiling points; then directed towards a condenser – usually made up of copper tubes in a countercurrent heat exchanger or water jacket – where they are separated out to collect an alcohol-rich distillate.

Every spirit begins as an infusion of sugar-containing materials such as grains, fruit or root vegetables – known as mashing – into which alcohol-producing yeast feeds to create alcohol. During this step of mashing preparation, sugars become available for fermentation into alcohol production.

Ethanol (CH3OH), commonly found in beer, wine, vodka and whisky production processes is also what forms tinctures. Tinctures consist of alcohol mixed with water and plant matter dissolved into solution; alcohol acts both as preservative and solvent to extract compounds from this dissolved matter.

The tails are the residue from distillation processes consisting of higher order alcohols such as propanol and butanol as well as amyl and furfural. They often get bad press for having unpleasant aromas; however, their chemical composition and insolubility in water make them ideal for preserving herbal oils that can then be used in perfumes and medicinal preparations.